Introducing the Heritage Portfolio

Preserve Wealth, Participate in Growth

In a world where markets rise and fall, the Heritage Portfolio offers a disciplined approach—designed to help protect what you’ve built while still positioning you for long- term opportunity.

By combining the stability of U.S. Treasury notes with the selective upside of stock options, Heritage seeks to reduce volatility without stepping away from the market entirely. It’s a strategy grounded in balance—preservation with potential.

The “holy grail” of investing is achieving the most return for the least amount of risk. In our pursuit of that balance, the Heritage Portfolio was created. Approximately 90% of the portfolio is allocated to U.S. Treasury notes—backed by the full faith and credit of the United States government and widely considered among the safest investments in the world. The remaining 10% targets aggressive, long-term stock options designed to capture potential market growth.

The portfolio periodically rebalances—shifting profits from stock options into Treasuries during strong markets, and reallocating from Treasuries into options during downturns. This process is intended to preserve gains while positioning for future opportunities.

"Approximately 90% of the portfolio is allocated to U.S. Treasury notes... widely considered among the safest investments in the world. The remaining 10% targets aggressive, long-term stock options designed to capture potential market growth."

It’s important to note that no strategy is without risk. While this approach is designed to provide modest long-term growth, markets are not always ideal. Options can be highly volatile and may result in significant losses, including the possibility of becoming worthless, especially during extended bear markets.
The Heritage Portfolio is built for investors seeking a thoughtful blend of security and growth potential, with an emphasis on disciplined risk management and long-term focus.

How We
Use Options

An option is a contract that gives the right—but not the obligation—to buy or sell a stock at a set price on or before a specific date. While options can be a powerful tool, they also carry significant risks. In certain situations, losses can exceed the amount originally invested. Used thoughtfully and with discipline, however, options can add meaningful value to a portfolio.

We focus on two main strategies:

1. Buying call options for potential growth

We may purchase long-dated call options for a fraction of the cost of owning the stock outright. If the stock’s price rises above the option’s strike price, the option can be sold for a profit. This allows us to increase market exposure with a smaller initial investment.

2. Writing covered call options to generate income

Once invested, we may sell call options against our existing positions. This approach trades some potential future gains for immediate income in the portfolio.

We actively manage these positions and may close them before maturity to lock in profits or limit losses. Our goal is to use options in a way that supports long-term objectives while managing risk carefully.

Our Investment Team

Adam Anderson

Portfolio Manager

Blake Anderson

Analyst & Trade Desk